The Legendary Panama Hat

La Rubia Key West hats

Ethics and Sustainability

Key West hat shop


Hats in Key West

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Welcome to the Home of Key West’s Finest Hats

La Rubia Key West is a hat store offering authentic, hand woven men’s and women’s Panama hat styles imported directly from Ecuador.  We have a wide range of Panama hats in an assortment of colors, weaves and styles.  Read more about our ethical policies and how we started our hat store in Key West.  We look forward to seeing you in the store or visit us on Facebook for more updates.

We are located on Fleming Street in the heart of Key West’s Old Town just steps off of famous Duval Street. Drop in to try on a new hat that will keep your face shaded from the sun and add a stylish flair to your wardrobe.  There’s nothing better than supporting a local business that sources their wares ethically with sustainability in mind.

The owner, Stephanie, is happy to welcome you to La Rubia Key West.  In addition to the hats, we have scarves, pareos, alpaca fleece sweaters, jewelry, purses, bags and other wearable art.