The Legendary Panama Hat

La Rubia Key West hats


Key West hat shop


Hats in Key West

The Panama Hat in Paradise

Established in 2014, La Rubia Key West is the Florida Keys’ only importer of authentic Panama hats.  Hand-selected and imported directly from Ecuador, we stock a wide range of Panamas in an assortment of weaves, colors and shapes for both men and women.  We also source the coveted Montecristi Panamas.

We are located on Fleming Street in the heart of Old Town Key West, just steps off of famous Duval Street.  Drop in for a personalized hat fitting and learn the history of the legendary Panama hat that will keep you cool, shielded from the sun and add a stylish flair to your wardrobe.  Read more about the hats’ sustainability and our story of bringing Panamas to Key West.